As someone who's only ever lived in the twenty-first century, I was surprised that the name for the telecommunications company Verizon predated me by only one year. After the Bell telephone monopoly broke up into seven "baby bells" in 1984, the "Bell Atlantic" wing survived on its own for a couple of decades through mergers and growth into nearby states. After acquiring GTE, however, they were looking to rebrand, so they took on the name "Verizon", which was a strategically chosen to be a portmanteau of the Latin word veritas, meaning "truth", and the English word horizon. Kind of a boilerplate corporate name, really, but still very interesting. Veritas, which can be conjugated to verus (also meaning "real"), comes from the Proto-Italic word weros and the Proto-Indo-European word weh, both with the same meaning. Horizon, meanwhile, will be covered in my next blog post. Stay tuned!
Hello! I'm Adam Aleksic. This year, I graduated from Harvard University with a degree in Government and Linguistics. There, I co-founded the Harvard Undergraduate Linguistics Society and wrote a thesis on Serbo-Croatian language policy, magna cum laude. In addition to etymology, I also really enjoy philosophy, trivia, vexillology, geography, board games, conlanging, art history, and law.