Shakespeare invented swagger. No, really. He did. In his 1590 play A Midsummer's Night's Dream, Puck says "What hempen homespuns have we swaggering here?" This is probably taken from the Old Norse word sveggja ("to sway"), which is probably from the Proto-Germanic word swingan ("to swing"), which is probably from the Proto-Indo-European word sweng ("to turn"). Anyway, when Shakespeare used it, swagger meant "walking pompously". Pompous people often decorate themselves with, and use, ornaments, or something? So somehow the word developed into "material", though it also kind of meant "cool" in colloquial terms, as developed from "pompous". Acronyms for the word, such as stuff we all get and secretly we are gay are apocryphal, and by now alterations have appeared, like schwag and swagg. It's complicated. Swagger also still exists today.
Hello! I'm Adam Aleksic. This year, I graduated from Harvard University with a degree in Government and Linguistics. There, I co-founded the Harvard Undergraduate Linguistics Society and wrote a thesis on Serbo-Croatian language policy, magna cum laude. In addition to etymology, I also really enjoy philosophy, trivia, vexillology, geography, board games, conlanging, art history, and law.