In 1926, a man named Sakichi Toyoda founded a company called Toyada Automatic Loom Works, Ltd to sell a new type of machine-powered loom he invented. This became pretty popular, and the patent was eventually bought by a British textile corporation, giving Toyoda's son and successor Kiichiro the funds to branch out into the burgeoning automobile industry. Soon after, ownership of the company passed to Kiichiro's brother-in-law, Rizaburo Toyoda, who felt that it was time for a rebranding. He didn't particularly care for the name Toyoda because it could be translated to "rice paddies" (a modern name was preferable to one tied to farming) and because it was cumbersome to say, so he switched to the easier-to-pronounce name Toyota, which had the added bonus of cutting brush strokes down from ten to eight, a lucky number. And that's how we got the modern automobile brand name, which is pretty neat!
Hello! I'm Adam Aleksic. This year, I graduated from Harvard University with a degree in Government and Linguistics. There, I co-founded the Harvard Undergraduate Linguistics Society and wrote a thesis on Serbo-Croatian language policy, magna cum laude. In addition to etymology, I also really enjoy philosophy, trivia, vexillology, geography, board games, conlanging, art history, and law.