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FLATITUDE

7/17/2019

2 Comments

 
The first attestations of the word platitude as meaning "an unoriginal remark" come from the early 1800s, but for a century prior to that the term existed as a more general adjective describing "the quality of being dull". In the original French, the word meant "flatness" because flat things were considered dull. The root in platitude is Old French plat, meaning "flat"; -itude is from Latin tudo, which signified a state or condition (and is from Proto-Indo-European tus). You may recognize plat from words such as plateau and plate. It is reconstructed as deriving from another Proto-Indo-European root which also sounded like plat and meant "flat". Usage of the word platitude over time peaked in the 1920s and has been decreasing since, as competitor cliche surpassed it in utilization.
2 Comments
Reiko
10/29/2019 01:20:42 am

Hello, thank you for your etymology page. I have a question though.

Do I understand correctly that the word "flatitude" = "platitude" ?

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Bob link
1/3/2020 06:13:44 pm

Richard Prum in his book The Evolution of Beauty uses the term "flatitude" to mean "a faux insight that acquires its supposed profundity by flattening the intellectual complexity of the world. It does damage while claiming to be a glorious solution." (p. 320) I was searching to see whether he made the word up, which it appears he did.

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    Hello! I'm Adam Aleksic. I have a linguistics degree from Harvard University, where I co-founded the Harvard Undergraduate Linguistics Society and wrote my thesis on Serbo-Croatian language policy. In addition to etymology, I also really enjoy traveling, trivia, philosophy, board games, conlanging, and art history. 

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