Quite frequently, programmers like to feel cool and give their projects code names while they're in development. It's happened with Windows 98 (formerly Memphis), the Xbox One (Durango), Android 8.0 (Oreo), Mac OS 9.0 (Sonata), and almost every other conceivable update or software launch. Sometimes, the name sticks, like with Yosemite becoming the actual term for an Apple operating system; my favorite example of this phenomenon is that of Bluetooth, which was temporarily named after a Danish King in the tenth century, Harald "Bluetooth" Gormsson. The cryptonym was suggested by Intel engineer Jim Kardach, who likened the unity between mobiles and computers to the unification of Scandinavia under Bluetooth's reign. Later, ideas for the real name included RadioWire or Personal Area Networking (PAN), but a lot of details about Bluetooth (including the name) were already leaked at that point so the development team just went with it. The Bluetooth logo is a rune merging Harald's initials.
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AUTHORHello! I'm Adam Aleksic. I have a linguistics degree from Harvard University, where I co-founded the Harvard Undergraduate Linguistics Society and wrote my thesis on Serbo-Croatian language policy. In addition to etymology, I also really enjoy traveling, trivia, philosophy, board games, conlanging, and art history.
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